I saw this article in Variety about the death of KROQ.
LISTEN UP, YOUNGSTERS! AN OLD MAN IS ABOUT TO TALK ABOUT THE GOOD OLD DAYS.
I’m really sad that Post Malone is on KROQ. You might think I mean “that’s not KROQ music!” And I do think that- but I probably don’t think it the way you think I think it.
As I said above, I am an old man. I’ll be 54 in two weeks. I’ve started listening to KROQ at the start of the eighties, when it sounded like a college station that liked to get drunk and fight with its best friend, pirate radio. You might hear Van Halen, you might hear Devo, you might hear the theme from The Jetsons.
DJs would have a loose playlist, but they really played whatever they wanted to play. They brought in their personal records (remember records?). You could call and make a request and it might actually get played. They played some mainstream music, most of what they played couldn’t be heard anywhere else. And new, weird sounds showed up all the time.
I loved listening because I knew I’d hear things that were only on KROQ. I’d probably hear something I’d never heard before.
But then radio shifted, and KROQ shifted with them. “KROQ music” started moving onto more conventional stations. KROQ started to sound like New Wave Oldies. How many times can you play the Red Hot Chili Peppers in a day? A lot, apparently.
Somewhere along the way I stopped listening. The old music was old, and I owned any of it I wanted to hear. The new music didn’t appeal to me, and I thought that was a good thing. I’ve always told my students that every generation needs music that the previous one doesn’t like, or at least doesn’t understand. KROQ was never about appealing to older people, and I had become older people.
So you might think I’d be fine with Post Malone on KROQ, since he clearly fits the “not for old people” profile. But he’s not weird and new. He’s already a pop star. And he’s pretty mainstream. You can’t be an outsider and write the theme to a Spider-Man cartoon movie. Even worse: I like some Post Malone stuff.
It’s probably time to let KROQ die. Radio stations can only adapt so much before the world passes them. Online sources make even early KROQ look stodgy and professional. The current format will get played with, shuffled, adjusted, rejiggered, and eventually – probably soon – they’ll abandon the whole thing and start over. It happens. When it does, KROQ will join stations like KMET, KDAY, and KNAC as wistful memories of old farts like me.
SPECIAL BONUS: I used to be a big enough fan of KROQ that I would make KROQ-specific websites. Here’s one. It might look bad now, but at the time it looked terrible.